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Pro angler Dean Rojas signs deal with Gander Mountain

ST. PAUL, Minn., January 7, 2010. Gander Mountain announced that professional Bass angler Dean Rojas has become a member of the Gander Mountain Pro Staff. In his role, Rojas will appear on behalf of Gander Mountain on the Bassmaster Elite Series circuit, as well as at store and industry events.

As a young boy growing up in San Diego, Calif., Rojas spent many hours fishing for bluegill leading to his desire to become a professional angler. In 2001 Rojas won the Lake Toho 150 event in Kissimmee, Fla., with the highest single-day, five-fish weight ever recorded in a B.A.S.S. event. He set the total four-day world record with a 20 fish total of 108-12 lbs., beating the existing mark in just three days. By the end of the fourth day, he bettered his own record by 15 lbs. Besides his world record-setting effort in Kissimmee, Rojas is an eight-time Bassmaster Classic qualifier. In 2008 he exceeded $1 million in career earnings. Rojas is also the designer of a best-selling line of frog Bass lures that are available through Gander Mountain.

Dean Rojas welcomes Gander Mountain as a sponsor. He said, “Gander Mountain is a company that is committed to aggressively growing the outdoors market and their brand even in these challenging times. I appreciate the opportunity to help grow the sport and the industry that I love.”

The new partnership is a perfect fit with Gander Mountain’s culture, according to Gander Mountain’s senior vice president of marketing, Steve Uline, who said, “Gander Mountain shares Dean’s incredible passion for fishing and the outdoors.” He continued, “Dean Rojas is widely known by fans on the Bassmaster Elite Series circuit. He understands Gander Mountain’s ‘We Live Outdoors’ culture and we think he is the perfect angler to showcase our fishing products and be an ambassador for our company.

For more on Dean Rojas and Gander Mountain visit www.deanrojas.com and www.GanderMountain.com

About Gander Mountain Company

Gander Mountain Company, headquartered in Saint Paul, Minn., is the nation’s largest retail network of stores for hunting, fishing, boating, camping, marine and outdoor lifestyle apparel, products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel and footwear, as well as gunsmith and archery services. The stores feature national, regional and local brands as well as the company’s owned brands. Focused on a “We Live Outdoors” culture, Gander Mountain dedicates itself to creating outdoor memories. There are now 116 conveniently located Gander Mountain outdoor lifestyle stores in 23 states. For the nearest store location, call 800-282-5993 or visit www.GanderMountain.com Gander Mountain is also the parent company of Overton’s (www.overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.


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