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Mercury Extends Sponsorship of BASS

Mercury Extends Sponsorship of BASS


BASS, the worldwide authority on bass fishing, announced that Mercury will extend its sponsorship of BASS as an official engine sponsor of the organization in 2011. As part of the agreement, Mercury will be an official sponsor of the Bassmaster Classic, Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens and the BASS’ Federation Nation.

Fond du Lac, Wisc.-based Mercury will receive varied opportunities for exposure at BASS’ prestigious structure of tournaments. Additionally, Mercury will have a presence across BASS’ multi-media platforms, which include three industry-leading magazines and the heavily-trafficked Bassmaster.com. Mercury will also continue to reap the benefits of BASS’ ESPN2 exposure.

“The collaboration between Mercury and BASS has been wonderfully and mutually productive,” said Mark Schwabero, president of Mercury. “BASS is the world leader in competitive bass fishing, and Mercury has long been recognized the leading builder of engines for bass anglers. We’re happy to continue to have this opportunity to join forces with BASS to provide fans of competitive bass fishing an exciting, quality schedule of tournaments and competition.”

Mercury, a BASS sponsor since 1998, had a strong on-the-water showing in BASS events in 2010. Of the 10 BASS Elite-level events, Mercury Pro XS-powered anglers scored nine victories. Kevin VanDam, who has won the last three Toyota Tundra Bassmaster Angler of the Year awards and the most recent Bassmaster Classic, features a Mercury Pro XS.

“Our long-standing relationship with Mercury continues to flourish,” said Tom Ricks, vice president and general manager, BASS. “Mercury’s success on the water at BASS events correlates with the true quality of its products.”

For more information about Mercury, visit www.mercurymarine.com.

For more information, contact BASS Communications at (407) 566-2208 or visit www.Bassmaster.com.

About Mercury

Mercury is a company of Brunswick Corporation. Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Ornvik, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit http://www.brunswick.com./

About BASS:

For more than 40 years, BASS has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and its expansive tournament structure while championing efforts to connect directly with the passionate community of bass anglers through its Bassmaster media vehicles.

The Bassmaster brand and its considerable multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer; comprehensive Web properties in Bassmaster.com, BASSInsider.com, and ESPN3.com, and ESPN2 television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.

BASS oversees the prestigious Bassmaster Tournament Trail, which includes the Bassmaster Elite Series, Bassmaster Opens, BASS Federation Nation and the ultimate celebration of competitive fishing, the Bassmaster Classic.

BASS offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.

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