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Rapala Flat Rap

Rapala introduces hard-rolling Flat Rap MINNETONKA, Minn.- It all started with the Classic Original Floater from Rapala®, and at first glance anglers can see the family resemblance with the new hard-flashing Flat Rap®, but this new family member has a few new tricks to offer. “The Flat Rap is really unique. It captures a little […]

XCalibur XRK

 XCalibur XRK One Knocker series complete with new rattler XCalibur’s XRK One Knocker series of lipless crankbaits is complete with the addition of the new XRK25, the smallest of the family of unique-sounding lures. The One Knocker’s single tungsten-lead ball bearing rattle is the difference. When every angler on the lake is throwing multi-rattle baits, […]

Trigger Announces New Aggression Soft Bait Formula

MINNETONKA, Minn. (December, 2009) – Trigger X™ has created a pheromone that no fish can refuse with the new line of Aggression Formula soft baits, featuring Ultrabite® Aggression Pheromones™. “The new line of Trigger X features a new pheromone blend,” explains Mark Fisher, Rapala director of field promotions. “The new Aggression Formula is a blend […]

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